The Problem: Convergence of Key Trends
Last updated
Last updated
The rise of consumption in emerging economies is one of today's most critical trends, particularly in regions like Indonesia, the Philippines, Vietnam, and Nigeria. These areas, with over 2 billion consumers and economies, represent significant opportunities for global brands. Yet, the retail landscape remains fragmented, dominated by millions of small, family-owned stores, such as Warungs in Indonesia, sari-sari stores in the Philippines, or Kiryana shops in Pakistan.
These stores face challenges related to sales inefficiencies, lack of customer demand insights, and operational waste, often exacerbated by limited access to data and financial services.
This results in inefficiencies across supply chains, preventing both merchants and brands from optimizing inventory and meeting customer demand effectively.
Fragmented data: Brands lack access to real-time data, relying on outdated or incomplete surveys.
Lack of financial services: Small merchants often struggle with working capital and limited access to credit.
Inefficiencies in supply chains: Poor inventory management leads to lost sales and excess inventory for brands and merchants alike.
To address these challenges, a new approach is needed — one that leverages the power of data, blockchain, and artificial intelligence to create a decentralized retail ecosystem that benefits all stakeholders.
